Celebrating RWC Renovations in 2015
Clifton, NJ Kitchen Renovation
Although the original dimensions worked as a kitchen, it was obvious that the family needed more space. With an adjacent dining room, we knew the best idea moving forward was to go ahead and knock down that wall! It was time to turn two rooms into one - making it a dining room/kitchen combo that for both aesthetic and practical reasons, made much more sense.
Towaco, NJ Bathroom Renovation
After this bathroom renovation, the room was COMPLETELY transformed. These kinds of projects are our favorite. Since we built a new shower stall, we had to remove the one that already existed on the other side of the room. We replaced it with a makeup station. We’re so proud of the results and glad to have another happy customer. The end results were well-worth the hard work.
West Orange, NJ Bathroom Remodel
The current layout was not conducive to the plans for the finished product, so we changed the layout. Why? To accept a bathtub as well as a shower enclosure. We created a different vanity layout as well. The wall of the vanity is also covered in accent tile.
Mendham, NJ Bathroom Renovation
Remodeling this bathroom was almost a two-in-one job. The adjacent rooms were together yet separate, forming a unique double bathroom - each serving its own purpose - yet one was unable to function as a full bathroom without the other. A fun challenge for the RWC team! Although the layout is quite similar in the end result, the rooms look completely different. Here are several pictures of how the double bathroom looked after pouring our blood sweat and tears into it and we couldn't be happier.
Pompton Plains, NJ Kitchen Remodel
This kitchen renovation in Pompton Plains was a blast - literally. We had to knock out the walls and remove the existing patio doors. By doing this, we could build a wall and add a cabinet. We put cabinets underneath to give the kitchen a crisp and beautiful space.
Westwood NJ, Bathroom Renovation
We did a full remodel that delivered the “WOW factor” that Pete and Michele were hoping for. "Are we satisfied? YOU BET WE ARE!!!!!!!...." That was part of the amazong testimonial that we received from the couple. This job warmed our hearts and made us happy to be able to do what we do.
East Hanover, NJ Kitchen Renovation
When this customer from East Hanover, NJ came in with architectural plans to remodel their second floor kitchen, living room and dining room, we jumped at the opportunity. The client requested that we rebuild the rooms so that she could see her children playing on the first floor, while she remained in the kitchen. How fun!
North Caldwell, NJ Coffered Ceilings and Full Remodel
This job was completed in conjunction with master carpenter, Ken Prehart, and Terriann Loverde, who is the Owner of Personal Space Interiors and an incredible interior designer. With Terriann’s immaculate design skills and Ken’s artistic ability and dedication to his craft, the job took on a life of its own.
The customer asked that the RWC team design and build custom coffered ceilings in the kitchen and dining room. They also asked that we build a floor to ceiling fireplace surrounded by a mantle and window seats.
We hope that you enjoyed looking over these jobs as much as we whole-heartedly found pleasure in completing them. Each project was different - just like the clients who we had the opportunity to meet and get to know to thoroughly learn and fulfill their vision. Which each job we aim to make our customer’s dreams a reality while working within their budget and truly listening to them, It’s been a great year and we look to make 2016 even better!
Happy New Year my friends! And remember, we’ve been relieving home improvement stress since 1959 so if you like what you see or just want to call us for a free consultation, give this page a visit and contact us today!
6 Reasons Why using RWC is Better than DIY
Although the temptation to take on a home improvement project by oneself is tempting, it is not always the best idea. Often it is better to hire a professional, such as those at RWC, rather than tackle an overwhelming do-it-yourself project. Keep reading to learn about why hiring RWC is the better choice.
1. Using RWC saves time
Even a simple DIY project can become problematic for a DIYer. For example, the effect of seemingly simple choices regarding the project can have huge and impactful consequences on the entire project. The professionals at RWC know the best decisions to make for any situations that arise. We can quickly assess any situation and take the most appropriate actions. There is no need for us to think and rethink every decision since our knowledge points us in the right direction. Plus, our designers and other professional have access to the most current technological advances that enable us to complete the job in a more timely fashion.
2. RWC brings expertise to the job
RWC’s professional home designers have lots of experience in redesigning people’s homes. One of the major functions we perform is to interpret and understand the needs of our clients and to create the perfect design plans to meet our clients’ needs. We have a wide variety of resources that DIYers do not have access to. So, the process can move much more smoothly, and the finished product will look more polished when we take on a task. Further, we complete jobs within a defined budget. We also know how to deal with legal and technical issues that come up such as working with a municipality and acquiring the proper permits, working with the necessary surveyors, hiring contractors and subcontractors, and managing the entire project to make sure everything goes as planned. These tasks take lots of hours of research and planning to be accomplished well. Most homeowners do not have enough time to complete the tasks adequately since they are also trying to juggle their own jobs and family life as well. They are also often met with resistance from municipalities and workers along the way.
3. Hiring RWC can save homeowners money
Many homeowners decide to take on major home renovation projects as a way to save money. However, this idea is flawed. Often taking on a home improvement project can end up costing the average homeowner much more money than he or she originally planned and more than if RWC had been hired in the first place. Often supply stores and subcontractors offer discounts to home design professionals. Homeowners can feel the effects of these discounts in the final price that is paid for their work. On the contrary, homeowners are required to pay full-price for supplies when they do the shopping themselves, and even small increases in cost can add up quickly.
4. RWC knows the industry
The work that needs to be done during a home improvement project is often communicated in industry-specific terms. There are also a lot of blueprints and other types of drawings and schematics. The everyday homeowner who is not familiar with industry terms and drawings will have a have a hard time understanding the technical nature of the job, which can lead to the project taking more time and costing more money than was originally planned, not to mention it is much easier for a DIYer to make mistakes because of their lack of knowledge. The professionals at RWC are well-versed in every aspect of home improvement and know how to talk with contractors and workers on a technical level. We are also experts at reading and interpreting blueprints. So the likelihood of mistakes being made is greatly reduced.
5. RWC acts as an advocate for our clients
Home improvement DIYers often run into issues with contractors. It is difficult for DIYers to advocate for themselves when they do not have the same level of knowledge and expertise than a contractor does. On the other hand, homeowners who hire RWC have a built-in advocate. We can take control of a situation and act in the best interest of the homeowner. Contractors have a much easier time working with and taking direction from a home improvement professional rather than a DIY homeowner.
6. RWC has access to other qualified industry professionals
At RWC, we have many opportunities to work with other industry professionals. This is a boon for our clients when issues arise that require other workers. We have easy access to professionals ranging from structural engineers to painters. So whatever needs a home improvement project has, we can easily find another qualified professional to fit the job.
Even though it may seem like taking on a home improvement project on your own would be a good idea, it is always better to rely on the knowledge and expertise of a professional. Hiring a home improvement professional, like your friends at RWC, can save you time, money, and a lot of frustration.
Contact RWC today to see how we can help you with your next home improvement project!
Why RWC Avoids High-Pressured Sales Tactics
A common mistake companies make when marketing their products or services to gain new customers is to approach their target consumers with aggressive sales tactics. Year after year these aggressive forms of marketing are having the opposite effect. Some of these aggressive methods are inappropriate and downright rude. It makes you question whether or not these sales agents ever put themselves in the shoes of the consumer.
Would you ever give business to someone who you feel is harassing you? I wouldn’t. In fact, I much prefer to seek business than to have business seek me. It can be argued that some of these methods are a form of psychological manipulation. If the main objective of marketing is to create customer value by building relationships through various methods of communication, then isn’t it time to question the method in which that is being conveyed? Perhaps value needs to be examined from the point of view of the customer.
One of the industries that have been negatively impacted due to high-pressured sales tactics is the home renovations industry. The competition is high but the sales profits are low because of the vast number of businesses who are approaching consumers rather than consumers seeking the right fit for them. Consumers like to take their time and select what works best for them when shopping around to improve or renovate their homes. Home improvement companies should keep that in mind when reaching out to consumers for business and here’s 5 reasons why:
1. When a customer wants to renovate their home, it is safe to assume that they are under the pressure of selecting the right quality of products, planning out the labor, and in most cases a tricky budget. The last thing they need is an exhausting sales agent at their door or on the phone. That should bring in to question the effectiveness of door to door selling or similar campaigning. Is it possible that the aggressive approach is to lock in the customer’s sale before the customer shops around and learns that the pricing is way above the competition? Many home improvement companies will offer you a free estimate that becomes a 2 hour sales pitch to convince you to spend every last dollar you possibly can. Your customer may feel they are being tricked out of their children’s college fund and turn you away.
2. Approaching someone aggressively creates a sense of false expectation. The aggressive approach seems to include promising a service or product that just sounds too good to be true. One of the key factors of marketing is building a trust between the company and the customer. If a customer doesn’t believe in you, they won’t believe in the product either. An estimate appointment should consist of a sales person really listening to what the customer needs, wants, and can afford. Then build an estimate based on what was requested in order to secure a sale rather than lose one for being too ambitious.
3. Knowing your customer and what they are used to or are comfortable with is key in landing a sale. According to Dr. Lars Perner, PH.D. of the University of Southern California who conducted a study on consumer psychology, some cultures tend to adopt new products more quickly than others. That should be kept in mind when pitching newer more expensive products to a customer. Pitching the bigger sale ticket items may scare them away. If you are looking for a higher sale, pitch newer products that resemble what they are used to only a bit more modern and functional. It shouldn’t be a product that they don’t understand at all or that is far from what they had in place already. Of course, if they are asking for a completely different look, this does not apply.
4. A more modern form of pitching products is through social media and email ads. Many companies tend to overload their profiles and websites with false pictures of products along with fake testimonials. Misrepresenting your company by featuring photos that are obviously stock photos can really hurt the chances of convincing a customer to trust in your business. Most consumers turn their attention away from a company that constantly posts these types of photos. They want to be able to relate to your previous customers and they can’t relate to photos that don’t seem real. When emailing ads, it is never a good idea to email potential customers dozens of times in one week. Most people are not interested in getting any more spam than they already do. In fact, you stand a grand chance that the email will be deleted without being opened.
5. Cold calling potential customer’s homes has to be the absolute worst form of pitching to someone who is looking to renovate their home. Sales agents tend to forget that many industries use this method of marketing as well so the chances that the person you are calling has already been bothered at least one other time during the day are pretty good. Most people are not expecting a sales call when answering their phones so depending on your opening line, you may be at risk of being turned away immediately or even hung up on. If cold calling is the only option to get sales, be very mindful of sounding like you’re reading from a script which creates a form of disconnect between the sales agent and the potential customer.
Welcome to the new RWC
We are proud to launch our new website!
Have a look around and let us know what you think!
You can read the full story at RWC NJ Welcome to the new RWC